Imagine walking into a room and your eyes are sparkled with the crystal chandelier twinkles, there are tables on the side covered with flowers, they look so good you want to touch them and their aromas is just filling the room with the most beautiful sense. A music is playing in the background, it’s high energy but it’s not too loud, you just feel so good and excited to see what is to come!!
You see, the anticipation of a fantastic conference raises your dopamine, your emotional senses are aroused, and you know it’s going to be a good day… creating memorable events goes beyond just logistics; yes, it is important to get right every steps of the audience journey right (and read on my previous blog ‘Stepping into your audience’s shoes’), but it’s about touching the hearts and souls of your audience to that you will have them engaged throughout the day.
And for this you need, of course bring the right Keynote Speakers but also bring the right energy into the room. So, let’s delve into the art of crafting sensorial experiences and discover why and how you will keep your audience engaged by connecting on an emotional level with them.
Creating a sensorial experience begins with awakening the five senses: sight, sound, touch, taste, and smell. These senses are our gateway to the world, they are the direct drivers of our emotional dimension, the yin energy in our state of being, and when harnessed effectively, they can turn an ordinary event into an extraordinary one.
Visual elements play a pivotal role in event planning. Consider the aesthetics of your venue, the decor, lighting, and even the color scheme. Vibrant colors can evoke energy and excitement, while softer hues create a calming atmosphere. Incorporate visually appealing elements that align with your event’s theme to captivate your audience’s eyes.
Music and soundscapes can stir emotions like nothing else. Choose the right tunes to set the mood, whether it’s a soothing melody for relaxation or an upbeat rhythm to ignite energy. Live performances and ambient sounds can enhance the auditory experience and leave a lasting impression.
The tactile experience is all about how attendees interact with their surroundings. Provide textures and materials that engage the sense of touch, such as plush seating, interactive displays, or even tactile souvenirs. Let your attendees physically connect with your event.
Food and beverages are more than just sustenance; they’re a sensory delight. Curate a menu that tantalizes taste buds and complements your event’s theme. Offer a variety of flavors and textures to cater to different palates, ensuring an unforgettable gastronomic experience.
The sense of smell is deeply intertwined with memories and emotions. Infuse your event with scents that evoke feelings of nostalgia, comfort, or excitement. Scented candles, diffusers, or even freshly baked treats can fill the air with delightful aromas.
Now that we’ve explored the sensory aspects, let’s me share with you why it is so importance of forging an emotional connection with your audience. Our five senses are the connect drivers of our emotions, they trigger oxytocin, serotonin, they go a long way to keep people’s sub-conscious connected and engaged. They will help:
Events that engage the senses and touch the heart are the ones that people remember long after they’re over. These memories become part of the attendees’ life stories, fostering loyalty and repeat attendance.
Emotions are a powerful tool for building connections. When attendees feel a personal connection to your event, they’re more likely to form meaningful relationships with your brand or organization.
An emotionally engaging event keeps attendees present and engaged. They become active participants rather than passive observers, leading to a more immersive experience.
Events that connect on an emotional level can solidify brand loyalty. Attendees become ambassadors, spreading the word about their incredible experience and drawing others to your future events.
By engaging the five senses and forging emotional connections, you will increase your audience happy hormones and you will leave a lasting impression on them. Elevate your events to new heights by creating sensorial experiences, it is a magical journey… Alors, before your next conference, event, summit, ask yourself first; ‘how do we want our audience to feel when they leave?’ then go forward in crafting events that touch the hearts, minds, and senses of your attendees.
Create a sensorial experiences that are as unforgettable as they are emotional, and watch your events become legendary in the world of event planning.