mission
I believe I was put on this earth to bring light where there is darkness — to shine a spotlight on people, places, and potential that have been forgotten or overlooked. Nothing brings me greater joy than seeing others thrive because of the spark I’ve helped ignite.
My life has been a series of transformative chapters — from leading through crisis, to leaping into bold new adventures in Dubai, to returning home to Jersey with renewed clarity. Each twist has been a shedding of skin, a recalibration toward something deeper.
Dubai was exhilarating — like an affair with the unknown — but Jersey is my true love. I’m back with purpose. I feel a calling to leave a legacy here; to uplift, to energise, to serve something bigger than myself.
And when I step onto a stage — that’s when it all comes alive. I don’t just speak; I energise, I electrify. I fill the room with stories, soul, and sparkle. I connect deeply, because for me, Customer eXperience isn’t just something you design — it’s something you feel. My passion for CX is refreshingly different, and audiences leave not just inspired, but transformed.
As I align more deeply with my purpose, I find rhythm, flow, and clarity. I no longer chase success or fear failure. I focus on alchemy — transforming my community into gold. That’s my why.
BIO
Claire Boscq is the No.1 Woman on the Customer eXperience Global Gurus list, an international keynote speaker, and Founder of the Jersey Customer eXperience Alliance. With over three decades of expertise in Customer eXperience, mystery shopping, and employee engagement, she is an authority in the CX industry.
As the creator of the BizShui™ Method, Claire blends the ancient wisdom of Feng Shui with modern business needs to help organisations increase their profitability by elevating their Customer eXperience and energising their people and harmonising their places—so leaders and teams feel happy, valued, and proud of the difference they make.
Claire is the author of four books, including two best-sellers, and has delivered keynotes in over 30 countries, in both English and French. She is a passionate advocate for nurturing cultures built on Trust, Engagement, and Care and brings high energy and heart to every stage she steps on.
Claire—Elevating CX, one SMILE at a time.
4 Books to inspire you to thrive
BizShui™, 9 Keys to Feng Shui
your Business for Success
Enhance Customer Experience Optimize Employee Productivity Increase your Profitability. Research from Environmental Psychology, show the interrelationships between people and their physical surroundings, demonstrating how and why our environment impacts our State of Being: our thinking, feeling & behaviour. To run a successful business and thrive in your job, career, as a Leader, Manager or an Employee, you need to have a working environment who is going to support you, not hinder you. The BizShui™ Method, helps create better flow in workplaces by integrating a blend of the proven traditional Feng Shui principles, which promote an effective use of, not only your space and materials, but an alignment of the flow of energy, with your own personal state and your business needs.
No1 Amazon Best Seller: The
Secret Diary of a Mystery Shopper
Well maybe not everyone would, but I have been very privileged to be a Mystery Shopper since 2009 and yes I have been paid to get massages, nails done, eat in restaurants and sleep in fabulous hotels but the best part was that I have been helping businesses master their service delivery, increase their employees’ engagement and customer loyalty. In this book, Claire Boscq-Scott, AKA the Busy Queen Bee, tells the tales of real-life Customer Service Stories, and share how, through the eyes of someone else during a Mystery Shopping programme, you could improve your employee performance, deliver exceptional customer experiences and have a thriving business with exponential growth by taking a customer-centric approach.
Thriving by Caring
We are entering a new era. It is time to start evolving into the next phase of higher consciousness, where businesses must be accountable for their people and their environment. Business leaders must start bringing a more caring energy into their businesses. In this book, Claire Boscq-Scott, AKA The Busy Queen Bee, outlines her ten business leadership principles to exponential growth through a Caring Service Culture; to start changing the service delivery by bringing more care to everything leaders do, meaning being more compassionate, developing better communication, supporting and engaging their employees; nurturing, valuing and guiding their customers through their journey in a creative and inspiring way at an emotional level.
Thriving with The Hive
“A practical guide to service excellence with lessons from nature’s most powerful business organisation – The Beehive”In this book, the Busy Queen Bee describes her very own view of the delivery of Customer Service Excellence. She has created 10 simple steps to follow to deliver exceptional customer service consistently, putting the customer at the heart of everything we do and creating a service culture. Business tips for success, helping you increase sales by creating customer loyalty and improving employee engagement, “BEE”ing totally Customer Centric. She takes a look at the importance to a successful business of its customers. She uses a powerful analogy from Nature, describing the work of the humble Bee and its ultra efficient work ethic.Beehives are fascinating, well-oiled machines; the similarities with the running of a business and the running of the Hive are incredible.
Watch Claire in action
