I am just returning from Goa, where I was the opening Keynote Speaker at the #MILTCongress with QnA International, celebrating 10 years of this annual event bringing Meeting, Incentive and Luxury Travel into one place with a special focus on the Indian outbound market.
The room was buzzing with over 200 attendees from 30 destinations around the world showcasing their stunning locations to allure the Indian corporate and leisure market.
In today’s fast-paced world, the ability to convey your message quickly and effectively is crucial. During the event, each of the destinations had a 60-second pitch to introduce themselves and as a public speaker they had to make an impactful impression. Not an easy task!!
As I was listening to the pitches, I prompted me to write this blog and share a few powerful tips to really pitch perfect and make a stand from the competitions, impressing the audience, and having a concise and compelling 60-second pitch can make all the difference.
You may already know, but as well as being a professional public speaker, I am an NLP practitioner (Neuro-Linguistic Programming) and I love using those techniques to enhance my presentation skill and those that I coach by making it more persuasive and engaging. So here is how you can incorporate NLP techniques in the pitch steps:
Before crafting your pitch, take the time to understand who you’ll be speaking to. Tailor your message to suit their interests, needs, and pain points. Research the background of the individuals or the organization you’ll be pitching to, and customize your pitch accordingly. This will help you build a rapid rapport and likely to engage as they will feel like you’re speaking directly to them.
Grab your audience’s attention right from the start with a powerful hook. This can be a thought-provoking question, a surprising statistic, or a captivating anecdote related to your topic. A strong hook will pique their interest and encourage them to listen further. You all know we all take in information differently. Some will more kinesthetics (they feel first), some are more sensitive by auditory and some visual. So you want to connect with all of the learning types; first say something to connect with feeling, then auditory and finish with visual (remember K-A-V).
The 60-second pitch is all about brevity. Avoid jargon and complex terminology. Be clear and to the point, so your message is easily understood by anyone, regardless of their background. Emphasize Emotional Triggers by using sensorial words: identify powerful words that evoke strong emotions or urgency can create a sense of excitement and importance around your pitch and resonate with your audience.
Identify the problem or pain point that your product, service, or idea aims to solve. Show that you understand the challenges your audience faces and that you have a unique solution. Use rhetorical devices such as alliteration, metaphors, and repetition to make your pitch this part of the pitch more memorable
Introduce your product, service, or idea as the solution to the identified problem. Optimize for clarity to emphasize its benefits and how it can make a positive impact. Be confident in the value you’re offering, straightforward and easy to understand, eliminate any ambiguity.
Explain what sets you apart from the competition. Why should your audience choose your solution over others? Identify your USP and make it stand out in your pitch. Address objections within your USP proactively in your pitch, demonstrating that you’ve thought through potential challenges.
End your pitch with a clear and compelling call-to-action. Use positive sentiments to reinforce your pitch. Use positive action words, raise your voice and your tone to raise the excitement with your brand and the message you want to convey.
Crafting a great 60-second pitch takes time and practice. Rehearse your pitch until it becomes natural and flows smoothly. Practice in front of a mirror, record yourself, or pitch to friends or colleagues for feedback. Mirroring and modeling the best to be the best… check out someone you really admire and analyse their posture, gestures, breathing, facial expressions, movements, their intonations, etc. Here you adapt like a mirror to everything you can see. Model excellence, refine and improve your pitch for future presentations. Off course, I am not saying BE them, I am saying be authentic always just mirror the techniques and make them your own.
By leveraging NLP techniques in your 60-second pitch, you can optimize your message, connect with your audience on a deeper level, and increase the effectiveness of your pitch overall. Remember, the key is to strike a balance between incorporating NLP techniques and maintaining authenticity in your communication.
Let your personality shine through, build trust, grab attention to get your audience engaged and watch as your message resonates with your audience, opening doors to exciting opportunities!